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Domino’s was searching for an accelerated building solution to complement their aggressive US franchise development program. The goal was to allow their franchisees to spend less time conventionally building stores and more time building their franchises. After developing a new Pizza Theater concept program that would redefine the brand and enhance customer experience, Domino’s embarked on a search to find the right method and partner. The new method and partner had not only meet the accelerated timeline, but also the strict functional and aesthetic design criteria.
Domino’s chose IMS to help leverage modular construction as a rapid, efficient and flexible way to develop into new markets or raise and rebuild at existing locations.
Extensive design collaboration took place with Dominos design team and RPM, Pizza LLC, one of the largest and most successful Domino’s Franchisees in the United States. Once IMS was able to meet the team’s aesthetic, functional, financial and scheduling requirements, construction of the first store began in mid-September 2015. When the building was set, 85% of the building was already completed in the factory, including mechanical electrical and plumbing. This allowed for work to be completed by the end of November. By the first week of December, the Dominos/RPM team was actively preparing the store for its first customers.